Total Followers
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About
Houston Chronicle is a Popular Apple influencer on Instagram based in United States, known by the handle @houstonchron.
With 398K+ followers, 300+ following and 15K+ posts/reels, they are considered an influential voice in their niche. Their account is currently Verified.
About Houston Chronicle: Documenting life in Houston, Texas and beyond. #houstonchronicle
Platform: Instagram
Username: @houstonchron
Followers: 398K+
Following: 300+
Verification: Verified
Total Posts: 15K+
United States
English
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The Scrollify Score is a number out of 100 built from five signals: follower reach, engagement rate, content consistency, audience authenticity, and monthly growth. A creator with 500K followers and a 9% engagement rate can outscore someone with 5M followers and a 1% rate. The score updates every 30 days.
Every profile on Scrollify is refreshed once a month. The follower count, engagement rate, and score you see reflect data pulled within the last 30 days â not numbers from when the profile was first created.
For accounts under 100K followers, anything above 4% is strong. For accounts between 100K and 1M, above 2.5% is above average. For mega influencers above 1M followers, 1.5â3% is considered healthy. Anything above that range is exceptional and usually signals a genuinely loyal audience.
Nano is under 10K followers. Micro is 10K to 100K. Macro is 100K to 1M. Mega is above 1M. The tier matters because engagement rates, pricing, and audience trust levels all behave differently at each level.
A healthy sign is when engagement rate stays proportional to follower count. If someone has 2M followers but gets 200 likes per post, that is a red flag. Scrollify flags accounts where engagement is statistically inconsistent with their follower base.
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Pricing is set by the creator and is not published on Scrollify. As a general market reference, nano-influencers often work for product only or a few hundred dollars; micro-influencers typically range from $500 to $5,000 per post; macro-influencers from $5,000 to $25,000; and mega-influencers from $25,000 upward depending on deliverables and usage rights.
No. A niche micro-influencer with 40K highly engaged followers in a specific city or category will almost always outperform a mega-influencer with a diluted, broad audience for the same campaign. Reach matters less than relevance to your target customer.
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Scrollify data is pulled and cached at the time of the monthly refresh. If a creator had a viral moment last week, their live Instagram count may be higher than what is shown here. The number will sync on the next scheduled update.
City is based on where the creator primarily lives and creates content, not where they were born or where their audience is. A creator born in Lahore but based in Dubai for the past three years is listed under Dubai.
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